Some of the best sales advice that I’ve read recently (and sales doesn’t have to be limited to selling an actual product/service – it can even be pitching an idea to your boss, your teammates, an investor, or even a significant other):
If you are selling your product, stop! It’s not what you customers want.
Find out what your customers want. Then show them how your product can get them there. And even as you are doing that remember, they aren’t buying your product, so stay on task.